Customer Lifetime Value Calculator

Calculate the total revenue you can expect from a single customer throughout their relationship with your business.

Customer Data

Average Purchase Value ($)

Purchase Frequency (per year)

Customer Lifespan (years)

Gross Margin (%)

Discount Rate (%)

LTV = Avg Purchase Value x Frequency x Lifespan

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Enter customer data to calculate lifetime value

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MyCalcBuddy Editorial Team

This page is maintained as an educational calculator reference.

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Formula Source: Standard Mathematical References

by Various

ðŸ”„Last reviewed: May 2026

âœ“Formula checks are based on standard references and internal QA review.