LTV:CAC Ratio Calculator

Calculate and analyze the ratio of customer lifetime value to customer acquisition cost.

Unit Economics

Benchmarks

Below 1:1Losing Money
1:1 - 2:1Needs Work
3:1Ideal Target
Above 5:1Under-investing
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Enter LTV and CAC to calculate your ratio

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Editorial Note

MyCalcBuddy Editorial Team

This page is maintained as an educational calculator reference.

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Formula Source: Standard Mathematical References

by Various

🔄Last reviewed: May 2026
✓Formula checks are based on standard references and internal QA review.