LTV:CAC Ratio Calculator

Calculate the ratio of customer lifetime value to customer acquisition cost - a key metric for business health.

Unit Economics

Customer Lifetime Value ($)

Customer Acquisition Cost ($)

Gross Margin (%) optional

Formula

LTV:CAC Ratio = LTV / CAC

Benchmarks

Below 1:1Unsustainable

1:1 - 2:1Needs improvement

3:1Ideal target

Above 5:1Invest more in growth

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Enter LTV and CAC to calculate your ratio