RFM Analysis Calculator

Segment customers using Recency, Frequency, and Monetary analysis to identify high-value customer segments.

Customer Data

Days Since Last Purchase (Recency)

Total Orders (Frequency)

Total Amount Spent ($) (Monetary)

Analysis Window (Days)

Each dimension is scored 1-5 (5 being best). Combined scores determine customer segment.

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Enter customer data to calculate RFM scores