Unit Economics Calculator

Calculate and analyze your unit economics including customer lifetime value (LTV), customer acquisition cost (CAC), and key ratios.

Unit Economics Inputs

Average Revenue Per User/Month ($)

Customer Lifetime (months) or enter churn below

Monthly Churn Rate (%) optional

Gross Margin (%)

Customer Acquisition Cost ($)

Monthly Expansion Revenue ($) optional

LTV/CAC ratio should be 3:1 or higher
CAC payback should be 12 months or less

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Enter your revenue and customer data to calculate unit economics