LTV:CAC Ratio Calculator

Calculate the ratio of customer lifetime value to customer acquisition cost - a key metric for business health.

Unit Economics

Customer Lifetime Value ($)

Customer Acquisition Cost ($)

Gross Margin (%) optional

LTV:CAC Ratio = LTV / CAC

Below 1:1Unsustainable

1:1 - 2:1Needs improvement

3:1Ideal target

Above 5:1Invest more in growth

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Enter LTV and CAC to calculate your ratio

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MyCalcBuddy Editorial Team

This page is maintained as an educational calculator reference.

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Formula Source: Standard Mathematical References

by Various

ðŸ”„Last reviewed: May 2026

âœ“Formula checks are based on standard references and internal QA review.